Ep 34: Employer Branding: Let your Employees “DoiT”

Guest Bio

Rob Cummings is the Global Employer Brand Specialist at DoiT. Wearing many hats, he collaborates with DoiT’s globally diverse teams to help reach business goals by attracting the best talent possible.

Rob is a huge ice hockey fanatic who enjoys college hockey more than the NHL. He loves traveling and experiencing new foods and cultures and is an outdoor enthusiast who enjoys hiking, kayaking and more. Rob was also a CrossFit instructor for over 5 years and takes health and wellness seriously.

Follow Rob Cummings on LinkedIn: https://www.linkedin.com/in/rob-cummings-/

EPISODE HIGHLIGHTS:

Employer branding has become increasingly important in today's competitive job market. Rob Cummings, a Global Employer Brand Specialist at DoiT, discusses what successful employer branding looks like and offers actionable insights for companies looking to improve their employer brand.

How to Get Started with Employer Branding

If you're an HR manager with limited resources, there are still steps you can take to improve your employer brand. 

• Join online communities: There are many online groups and forums dedicated to employer branding and recruitment marketing. These groups can be a great source of free information and advice.
• Utilize free tools: There are a number of free tools available that can be helpful for employer branding tasks, such as content creation and project management.

Learn from others: Listen to podcasts and read articles about employer branding. This will help you to stay up-to-date on the latest trends and best practices.

How Marketing Can Be Involved

Marketing teams can play a vital role in employer branding efforts. 

• Develop strong relationships with HR and talent acquisition: Communication and collaboration are essential for successful employer branding.
• Understand your target audience: Who are you trying to attract to your company? Tailor your employer branding content to their needs and interests.
• Ensure brand consistency: Make sure that your employer branding messaging is aligned with your overall brand identity.

Employer branding is an ongoing process where transparency and authenticity play to your favor. Investing in your employer brand can save you money through retaining top talent and preventing quick turnover. 

Additional Resources

Canva: https://www.canva.com (a free graphic design platform)

Learn more about DoIT:

doit.com‍