How can culture drive greater profits?

Meet successful, innovative leaders sharing their own stories of driving profitable outcomes with people-first strategies. Subscribe below to get notified of new podcast releases.

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A podcast for HR gurus, marketers, and people leaders

Expect research-backed stats, engaging stories and the occasional dad joke. Together let’s prioritize profits by prioritizing people.

Recent Episodes

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Ep 40: Building Mobrium, Part 3 - Partner with the Lord

Mobrium co-founders and co-hosts of The Culture Profit Podcast, Matt and Crista Vance, open up about their Christian faith and share how it has shaped the development of their business.

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Ep 39: Purposeful Growth Benefits Life and Work

Hear from best-selling author and Founder of LEAF Growth Ventures, LLC, Mark Mears, how leaders are uniquely positioned to promote individual growth among team members.

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Ep 38: The Applicant Doesn’t Fall Far From The Tree

Steven J. Smith, Chief Hiring Expert at ApplicantPro, discusses the unique recruiting framework from his book “The Hiring Tree.” By focusing on the roots, trunk, and branches of the hiring process, organizations can attract and retain top talent.

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Ep 37: Creating a Winning Remote and Asynchronous Workplace

Kim Wilkes, head of talent attraction at Zapier, dives into their purposeful strategies for being a successful fully-remote coming from the get-go. With no resumes required to apply for jobs, a response to every application and dedicated care even to employees that are leaving the company.

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Ep 36: What would you rename the HR Department?

Hear some of Utah’s HR professionals rename their HR Departments along with some of the literal cheesiest jokes around!

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Ep 35: The Human Factor of Leadership

Does a title make a manager? Usually. But does a title make a leader? Not always. Hear from Kate Jones, Founder of Neon, the Leadership and Life Coaching consultancy company as she shares her Five C's of Deeply Human® Leadership framework.

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Ep 34: Employer Branding: Let your Employees “DoiT”

Rob Cummings the Global Employer Brand Specialist at DoiT, shares how they achieved a 4.6-star Glassdoor rating, then used those reviews to shape an authentic employer brand.

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Ep 33: A Unique Recipe for a Winning Employer Brand

James Ellis of Employer Brand Labs answers some of the toughest questions about attracting talent with a purposeful approach. Learn why it’s not about being the best and why it’s about appealing to job seekers that align with what makes you unique.

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Ep 32: The Psychology of Performance in the Workplace

What can people leaders in the corporate world learn from an Olympic-level sports psychologist? Dr. Amy Athey, Founder of Athey Performance shares advice for a holistic wellness approach that has helped professional athletes and business leaders maximize their performance.

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Ep 31: Do’s & Don’ts of Onboarding & Offboarding

Been ghosted by a new hire? Got blasted on Glassdoor after layoffs? Onboard and offboarding have big consequences for engagement and your balance sheet. Get it right with expert advice from Amy Davies, Founder of First30 and acclaimed author.

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Ep 30: Building Mobrium, Part 2 - Sales cure all ills

Mobrium finds market fit with confirmed interest among HR leaders and Brand Managers. Co-Hosts Matt R. Vance and Crista Vance share how their tech company secured the first batch of clients, and what they’re up to next.

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Ep 29: HR’s Seat at the Executive Table

Are you a figurehead people leader or do you actually have an acting seat at the executive table? Mindy Honcoop, founder at Agile in HR, shares how to identify the difference and what to do about it.

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Ep 28: Cracking the Well-being Code

John Starling, founder of Pietential, takes a holistic approach to measure employee well-being inspired by Maslow’s Hierarchy of Needs. Find out why measuring employee satisfaction may be insufficient and how a bigger picture approach can make a meaningful difference.

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Ep 27: What is the future of remote work?

In this episode of our “1-question and a joke” series, we traveled to Las Vegas Nevada where we interviewed HR pros and leaders attending the EPIC HR conference. We asked for opinions on the future remote work, and shared some classic #dadjokes.

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Ep 26: Forget Perks, Focus on Passion: The Secret to a Happy and Productive Workforce

Joe Morrison, Head of People at the European Medical Journal, shares his unique approach to employee value proposition (EVP). Get his secret recipe for understanding individual career motives and focusing on them at scale for a happier and more productive workforce.

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Ep 25: Beyond Glassdoor: How InHerSight is Revolutionizing Workplace Transparency for Women

Co-Founder and CEO of InHerSight, Ursula Mead, unveils the secrets to creating a woman-friendly workplace. Hear why she founded the female-focused employer review platform, how it is different from Glassdoor and research about what females want most from their employment in 2024.

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Ep 24: 2024 Workplace Trends

CMO of The Arbinger Institute, Lisa Sharapata, highlights the top 5 workplace trends every HR leader and executive should know in 2024.

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Ep 23: Why’d you quit? Anonymous Employee Interviews

5 anonymous employees from 5 companies share openly why they quit and what the company could have done differently to keep them engaged and profitably productive. With SHRM now estimating the cost of replacing an employee at $4,700 this is a don’t miss episode for CFOs and people leaders alike.

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Ep 22: Is Employer Branding Marketing or HR?

Matt Palmer, a seasoned marketer now embedded in HR at Heartland, 5,000 team fintech company, explains what Employer Branding is, who owns the function and how to create a profit-positive program.

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Ep 21: What’s an Employer Value Proposition?

Joining us from Hewlett Packard Enterprise, Rachel Duran, Head of Global Employer Brand and Recruitment Marketing, debunks the difference between an “Employer Value Proposition” and the status quo term “Employee Value Proposition”. Hear all about HPE’s new campaign #RedefineWhatsNext and how they’re leading the way in attracting, retaining and developing top talent.

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Ep 20: Building Mobrium, Part 1 - Our story of founding a tech company

While not hosting The Culture Profit, what are hosts Matt R. Vance and Crista Vance up to? In this episode, hear our unedited story of co-founding a tech company as husband and wife with 5 children ages 8 and younger. This special episode is part of a raw and ongoing founding story of Mobrium.

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Ep 19: When Crisis Strikes

A workplace crisis can take many forms: Natural disasters, civil unrest, suicide and more. Prepare before the storm. People leaders should react with empathy, organization and teamwork. After all, preparing for a crisis is not a question of “if”. It is a question of “when”.

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Ep 18: Beyond FMLA: How to Support Mothers & Fathers Before and After Birth or Adoption of a Child

What is FMLA? What is the Pregnant Workers Fairness Act (PWFA)? How can employers support parents, especially birthing mothers, before and after welcoming a baby into their family? Two talented HR pros and mothers, Kristina Peterson and Mickelle Anderson weigh in with personal experience and professional advice.

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Ep 17: What is culture fit?

How do you know if you “fit” with your organization’s culture and individual role? Why should companies hire for culture “fit”? Hear this and more from Aoife O'Brien, Host of the Happier at Work podcast®.

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Ep 16: Which came first— Career Success or Happiness?

Does career success lead to happiness, or is it the other way around? What behaviors have philosophy, religion and modern science proven lead to happiness? Author of One People One Planet Michael Glauser shares the winning recipe for happiness and how it can be applied in the workplace.

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Ep 15: Creating Culture Change in Large Organizations

Is positive culture change possible in large organizations? How do you navigate bureaucracy and win executive leadership buy-in for new initiatives? Hear the success story of UVU’s value-based culture enhancements from the HR pro leading the way.

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Ep 14: Teamwork On and Off the Field

What advice does an NFL superbowl champion have for corporate America? How can leaders help team members fit in and then buy in to a unified goal? Legendary running-back, Robert (Turbo) Turbin weighs in with his own life lessons.

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Ep 13: The Hiring Paradox: Don’t Offend the Rejected

While job postings attract thousands of applicants, how do you find the right candidate without creating haters as a bi-product? A Sr. Recruiter now 6-months into the job-search tells us how.

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Ep 12: How Would You Define “Company Culture” to a 5-Year-Old?

We interviewed 20 HR pros at Utah’s largest HR conference and asked them one question: “How would you define company culture to a 5-year-old?” See what they had to say.

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Ep 11: Meet your Hosts: Matt & Crista Vance

Hear why we started The Culture Profit, get to know your hosts, and make suggestions for the show.

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Ep 10: What’s in a gift? Understanding the ROI behind employee rewards and recognition

When does an employee gift transform to measurable impact? How can gifts be used to reinforce company values? What Gifted company value was created from life-changing advice?

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Ep 9: People Operations > Human Resources

What’s the difference between modern-day People Operations and Traditional HR? How can you lead an HR transformation in your organization?

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Ep 8: Blazing the Trail: Leading HR at Age 23

Looking for advice to start your career in HR? Wondering what HR is really like? At age 23, Cristian shares advice, how to handle resistance to change, new hires quitting and more.

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Ep 7: It’s Personal: Workplace Wellbeing Starts with Trusting Relationships

Individually, we need more than just job-specific skills to succeed. Nutrition, mental and emotional stability and trust from leaders are key. But how do you support team members individually at scale?

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Ep 6: Warning, leaders: You can’t control culture. But you can influence it.

As a leader, you have influence on the employee journey of each team member. But there are many things you can’t control. Knowing the difference and reacting proactively shapes culture positively.

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Ep 5: Is Company Culture Remotely Possible?

Elon Musk labels remote work as “morally wrong,” yet workers continue ditching the office scene. How does a remote-first culture impact business? Is working remotely right for you?

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Ep 4: The Vacation Effect: How Better Time Off Results In Better Time On

Post-COVID, why are Americans only using 45% of allotted PTO? How does employee vacation time impact profitability? What should you do to make the most of your next vacation?

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Ep 3: Intentionally Shaping Company Culture After an Acquisition

How do you merge company culture after an acquisition? What do you intentionally change, and what do you intentionally leave the same?

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Ep 2: How Can Marketing and HR Intersect Strategically?

Discover how marketing and HR can become highly compatible departments and establish overlapping objectives and goals.

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Ep 1: Curbing leadership inbreeding with intentional training plans

Learn how intentional leadership training unites management styles and diverse career experiences around shared company values.

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Ash Benfred

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